Media Release: The 70th Miss Universe fan vote launched, Powered by Choicely
October 16th, 2021
“Media Release: The 70th Miss Universe fan vote launched, Powered by Choicely”
On November 9th, Miss Universe launched a global fan vote, powered by Choicely, enabling people around the world to vote for their favorite contestant to enter the finals of the illustrious MISS UNIVERSE competition.

In May, the 69th Miss Universe fan vote was the largest fan vote in Miss Universe history. The Miss Universe app has been developed to serve the large global fan base with high-quality user experiences and to manage the high traffic of millions of users during the Miss Universe events.
As part of the app, users will be able to vote for not only a finalist for the crown, but also their favorite national costume.

The Miss Universe app offers real time news and activities, informative contestant profiles, a visual voting experience for users to vote for their favorite contestants, merchandise store and a new premium section with live streams from the competition. The app gained 3 million downloads in the first 5 weeks after the launch in April 2021, and quickly became a new native platform for the global fan base.

The Miss Universe Organization (MUO) is a global, inclusive organization that celebrates women of all cultures and backgrounds and empowers them to realize their goals through experiences that build self- confidence and create opportunities for success. It is one of the most watched pageants in the world with an estimated audience of over 500 million viewers in over 190 territories.
Paula Shugart, President of Miss Universe Organisation said:
“It’s been very rewarding to continue to build our partnership with Choicely over the last two years,” said Paula M. Shugart, president of the Miss Universe Organization.

“As we continue to foster this connection, I hope that our fans enjoy the opportunity to actively participate and have their voices heard by casting their vote.”
Kaius Meskanen, CEO of Choicely said:
“By working with the Miss Universe team since 2019 we’ve been able to bring next-level fan experiences for the Miss Universe fans all around the world. We’ve been able to develop the Choicely platform by working together with the Miss Universe team with highly demanding and innovative global campaigns.“
Miss Universe app
Miss Universe app offers a highly mobile optimized, information rich service for the global Miss Universe community. The users can explore Miss Universe news in real time, discover contestant profiles, vote for their favorite delegates, get real time info with push messages & much more.
About Miss Universe Organisation
The Miss Universe Organization (MUO) is a global, inclusive organization that celebrates women of all cultures and backgrounds and empowers them to realize their goals through experiences that build self- confidence and create opportunities for success. It is one of the most watched pageants in the world with an estimated audience of over 500 million viewers in over 190 territories.

More information on Miss Universe can be found at their web & social accounts:
About Choicely
Choicely has created the #1 global codeless app development platform, enabling businesses to build world class apps in days and keeping focus in developing their business.

The platform is used by leaders in media, sports & entertainment, such as ITV Studios / Love Island, International Judo Federation, IMG / Miss Universe, etc to bring Instagram level user experiences for the demanding global fan communities of the 2020s.
Media contact
For more information, please contact:
Kaius Meskanen
kaius@choicely.com