Chile is one of the few countries that has participated in Miss Universe since 1952, has sent 53 representatives in the pageant's 65-year history and placed 13 times in the Semi-Finals, with one Miss Universe crown: Cecilia Bolocco, in 1987.
In 2019 Keno Manzur took over the Miss Universe franchise in Chile as National Director.
The Miss Chile App was launched in October 2020 to become the central media for beauty pageant community in Chile. The app was built using the Choicely app builder.
Miss Chile App offers a highly mobile optimised platform for regional and national beauty pageants in Chile. During the pandemic, the activities have been moved to online for the most part, and the role of the app in the 2021 environment is even more important. In normal times, there will be also physical competitions in the regions again.
Miss Chile app offers real time news, public voting, fan engagement and competitions and push messages about interesting content for the Chile beauty community. All content is highly mobile optimised and served in Instagram style for the modern Chile user base, to give them the user experiences they want in the 2020s.
Learn more about Beauty Pageant Apps built with Choicely.