Case studies about apps built with our app builder | Choicely

How the Greek People’s Choice App Made Live Voting a Hit

Written by Mikko Latva-Koivisto | Mar 6, 2025 10:06:41 AM

Which is worse: getting ghosted on a date or having them leave early? And what’s the right way to hang a toilet paper roll?

The hit reality format People’s Choice is on a mission to settle debates like these – with the audience calling the shots.

When the Greek edition of the show premiered on January 25th on Skai TV, it brought a new level of audience participation, thanks to the People’s Choice app, powered by Choicely.

How It Works

In People’s Choice, two teams of four players compete to predict the most popular answer chosen by the Greek audience.

Here’s how the app brings the show to life:

Live audience voting – Viewers cast their votes in real time through the app, determining the winning choice.
Contestants lock in their answers – Before the big reveal, teams try to match the most popular audience pick.
Round-by-round competition – Players climb the prize ladder on their way to a €35,000 grand prize.

Seamless integration with studio screens – The app’s live polls sync perfectly with the on-air graphics, keeping the audience engaged both at home and in the studio.
Sponsored content integration – The app delivers brand placements between questions, creating an additional revenue stream.
Leaderboards & player profiles – Fans can track their performance and compare results with other viewers.

"A huge thank you to our partners at Silverline Media Productions and ITV Studios for trusting us with this exciting project. It’s been incredible to see how seamlessly the app connects live TV with audience participation, creating a truly engaging experience."

- Kaius Meskanen, CEO, Choicely

The Results: A Breakout Success

Since its launch, the People’s Choice Greece app has become an instant hit:

📈 Over 100,000 users in just a few episodes
📲 #1 free app in the Greek App Store after the premiere episode

The success of People’s Choice Greece highlights the power of seamless audience interaction, bringing live TV and digital engagement closer than ever.