The Italian Winter Sports Federation (FISI), in partnership with Infront Italy, sought to create a digital platform that would connect with a broader audience beyond its traditional member base.
While FISI already had an app more focused on providing information especially for journalists and insiders, with statistics and results, this new project aimed to engage winter sports fans, tourists, and younger audiences in a more interactive and immersive way.
The new app represents a way for the Federation to reach out to fans who are not necessarily members but are passionate about winter sports. It is especially targeted at younger audiences, who primarily consume information through their smartphones.”
- Flavio Roda, President of FISI
The goal was clear to establish a fan engagement platform that supports Italian winter sports leading up to the Milano-Cortina Winter Olympics in 2026.
To bring this vision to life, Infront Italy partnered with Choicely, Gummy Industries, and Sportsphere. Choicely provided the no-code app technology and expertise from building apps, and Gummy Industries managed the project, design concepts, and content production. Sportsphere provided consultation early on in the project.
With FISI FAN, we reaffirm our commitment to innovation, supporting our partners in creating deeper fan engagement and new opportunities for brands that invest in winter sports.”
- Alessandro Giacomini, Managing Director, Infront Italy
The FISI FAN app was launched in December 2024. Designed to be more than just an information hub, the app allows users to explore Italian winter sports in-depth and become active participants in the FISI community.
The FISI FAN app delivers a dynamic and engaging user experience through:
“We are proud to collaborate with all the parties involved – FISI, Infront Italy, Gummy Industries and Sportsphere – to deliver a best-in-class app that enhances the fan experience. By leveraging our no-code app technology, we have created a digital ecosystem that will engage and inspire winter sports enthusiasts worldwide.”
- Kaius Meskanen, CEO, Choicely
Upcoming features include real-time athlete tracking maps and enhanced event notifications, providing an even richer experience for fans.
Supported by Grana Padano, the app’s presenting sponsor, the platform will continue to evolve, ensuring long-term value for fans, athletes, and sponsors alike.
The FISI FAN app is not just a milestone for FISI – it is a strategic move toward the future of fan engagement in Italian winter sports. With the Milano-Cortina 2026 Winter Olympics on the horizon, this platform will play a crucial role in building excitement, growing the fan base, and strengthening the digital presence of Italian winter sports.
Learn more about Fan Engagement Apps