sports

KuPS - Football Team App

Presenting the KuPS football team app. KuPS is one of the top team in the Finnish premier league Veikkausliiga, and the 2019 champion.

Media team

Jan 26, 2022

KuPS is one of the top teams in the Finnish premier league, and the 2019 champion of Finnish football league.

KuPS and Choicely launched a brand new KuPS app in July 2020 with great traction and feedback from KuPS fans.

The merchandise store performance increased by 256% when comparing numbers 2 weeks before and after the launch of the KuPS app. The KuPS app ranked TOP1 in App Store and Google Play Sports app listing 24 hours after the app launch.

Δείτε αυτή τη δημοσίευση στο Instagram.

Η δημοσίευση κοινοποιήθηκε από το χρήστη Kuopion Palloseura (@kups1923)

Learning from the fans

KuPS app has been evolving since the launch in July 2020. The app has seen many improvements by the KuPS team and many more based on the feedback from the fans.

One example is that fans can now subscribe to live updates to get the push messages during the games about goals and other important events. Some fans gave feedback that they don't want the messages because they want to watch some games after work without knowing the outcomes of the games. This way each fan is now able to subscribe to live messages based on their interest.

Learn more about Choicely sports fan engagement apps.

Sections for men's and women's teams

KuPS app has a special feature built with Choicely app builder. Users can select in the left menu between mens' and womens' team apps, and the womens' team app has its own news, statistics, tickets, game day features and votes as a solid app experience. The football team app remembers which team app the user is watching and reopens directly in the selected team app experience - and the fans can switch between the two app experiences in the left menu.