Helsinki Cup app
Helsinki Cup
Youth Football Tournament
The Helsinki Cup is an international youth football tournament, held each year in Helsinki, Finland during June/July. It was held for the first time in 1976 and nowadays it's Europe's third largest youth football tournaments and the largest in Finland.

In 2019 the tournament had 1361 teams and over 20 000 junior players from 20 countries, e.g. Arggentina, Germany, Brazil, Spain, Russia, Latvia, Mexico, Tansania and Thailand. Girl's teams participated from e.g. Italy, USA, Iceland, Sweden and Estonia.
The Helsinki Cup management team decided to develop their digital capabilities and create a state-of-the-art application powered by Choicely to open a direct and effective channel with the Helsinki Cup community. The app also includes advanced third party integrations to manage the core tournament statistics. Choicely provides the perfect framework and most of the features required for engaging the fans and publishing information in real time for the young audience.
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