Curious about becoming a mobile app reseller?

If you’re already helping clients with their digital needs, adding mobile apps to your services can be a game-changer. You could win more clients, increase revenue per customer, and improve your retention thanks to your expanded offering.

As a digital agency, you don’t need to hire costly developers or start from scratch to offer high-quality apps. With platforms like Choicely, you can sell and even create custom apps under your brand, giving your clients more value – and growing your revenue.

In this guide, we’ll show you how to get started, the costs involved, and how mobile app reselling can become a profitable new revenue stream for your business.

What is a Mobile App Reseller?

A mobile app reseller is a business that partners with an app development company or platform to sell apps under the reseller’s brand.

Whether you're a web or app developer, marketing or design agency, or an IT company, becoming a mobile app reseller allows you to provide mobile solutions to your customers without needing to hire expensive developers.

Why Mobile App Reselling is a Growing Business Opportunity

Mobile app usage is exploding. The app development market is projected to grow from $270 billion to over $670 billion in the coming years, driven by increased smartphone usage and the growing demand for affordable mobile solutions. Businesses of all sizes are recognizing the need for apps to engage customers, and this presents a massive opportunity for resellers.

With platforms like Choicely making it easier than ever to create and sell apps, the barriers to entry are lower, and the potential rewards are higher.

Overview of Reseller Program Models

There are several models available for mobile app resellers. The two most common are

1. Value Added Reseller programs, where the reseller handles everything from app development to client relationships
2. Traditional reseller programs, where the reseller provides leads to the app developer or platform and earns a commission when the deal is closed.

Choicely offers both models:

• Value Added Reseller: You handle customer relationships and app development, while earning a commission on the app’s monthly billing. You can also charge for your services.
• Reseller: You bring leads to Choicely and drive closing the sale. Choicely handles the app development, and you earn a commission based on our contract.

Both models offer flexibility and allow resellers to choose how hands-on they want to be in the app development process.

How Much Does It Cost to Make and Sell An App?

The cost of becoming a mobile app reseller varies by the company and platform that provides the program. For no code platforms, resellers are usually required to make upfront payments to gain rights to build and sell a bundle of apps; for example 10 apps.

Choicely’s reseller program allows you to start without any initial costs. When you participate our program as a value-added reseller (VAR):

1. You can build and sell the app to the customer
2. You can freely charge the customer for all your services
3. The customer pays for the platform fees directly to Choicely – see pricing for end customers
4. You get a 20–40% monthly commission from the platform fee, as a passive income. The size of the income depends on the total amount charged of apps you’ve sold.

With no starting costs, the Choicely reseller program is an easy way to enter the mobile app business without significant financial risk.

What Do I Need to Get Started as A Reseller?

Becoming a mobile app reseller doesn't require technical expertise. With the traditional reseller model, your sales skills and contacts are the biggest asset.

When you’re building apps for your customers as a value-added reseller, you’ll need willingness to learn, some basic digital skills, and readiness to sell and co-operate with customers. Most platforms, like Choicely, offer training and easy-to-use tools to help you get started. 

How Much Money Can You Make from Mobile Apps?

Mobile apps can be highly profitable, both for you as a reseller and for the end customer who owns the app.

Choicely’s Value Added Reseller program allows you to earn 20-40% commission on the monthly revenue generated by the apps you build, providing you with a steady stream of passive income without any initial investment. You can also freely sell your own services on top, and price them as you wish.

For the end customer, the profitability of the app is formed by comparing app revenue to costs. We have several resources to address these themes.

• Google Sheet for estimating expected app revenue, costs, profit and ROI. Please make a copy of the file, then you can edit it.
  
  
• Our blog on app monetization models, and formulas on calculating the income.
  
  
• Our blog on app development costs, which goes through the factors that influence the costs, and provides a couple of cost calculations.

It is also vital to get enough downloads for the app, to really get engaged users and monetize them. This blog will cover the basics of app promotion.

Mobile App Reselling as a Strategic Business Decision

Becoming a mobile app reseller can be a smart business decision, particularly for companies that already provide complementary digital services like web development, marketing, design, IT support, or even custom app development.

Offering mobile apps as part of your service suite helps you win and retain clients and differentiate yourself from competitors.

Instead of losing business to companies that offer more comprehensive digital solutions – including apps – you can keep the customers by having them buy your services instead.

What is White Labeling and How to Become A White App Reseller?

White labeling allows resellers to brand the apps they create under their own name, offering their clients a seamless experience. This helps position your business as an all-in-one solution provider without the need to develop apps from scratch.

Choicely offers full white-labeling options, allowing you to create branded apps for your clients that look and feel like they were built in-house. This strengthens your client relationships and boosts your reputation as a tech-savvy service provider.

You can kick things off to become a white-label reseller by contacting us through our website.

Step-by-Step to Becoming a Mobile App Reseller

Excited to become a reseller? Let us walk you through the necessary steps – from making sure you’re prepared to positioning yourself as an app expert.

1. Evaluate your business readiness

Before diving into mobile app reselling, it’s essential to assess whether your business is ready. 

If you’re already providing digital services, adding mobile apps to your offerings could be a natural fit. This could be the case if you’re already selling services that complement apps, like:

• Marketing services
• Design services
• Web development
• App development
• Software development

This way you can benefit fully from selling apps, as the apps will naturally bring more business to you, whether it’s app promotion, design work or custom development.

If you have an existing customer base interested in apps, or your potential clients are asking for mobile solutions, it’s definitely a plus.

2. Pick the right reseller program

When selecting a reseller program, consider factors like cost, support, the platform and scalability.

Choicely’s program stands out for its flexibility, lack of initial investment, and strong support infrastructure. The platform has a strong track record of building high quality apps for leading Media, Sports and Entertainment organizations like the Eurovision Song Contest, Miss Universe, Arsenal Fan TV, ITV Studios, and more.

3. Kicking off your reseller journey

With Choicely, you’ll get onboarding and training to use the tool. We’ll make sure you (and your team) can use Choicely. In our experience, this only requires a few workshops and some hands-on practice for your side so you will get the hang of things.

We can also later organize additional training if you eg. hire new people into your team.

We also have extensive tutorials which will guide you through all the common features and use cases of Choicely, in both text and video format.

In case there is a tricky situation, or you need support or custom development to the app, just contact us, and we’ll get it sorted out! We’ll do it as soon as possible, latest within 48 business hours. Our customers have praised us for quick and helpful support.

4. Sell and market apps

Once you’re set up, the next step is selling and marketing your new services. Focus on your existing customer base first—many clients may not even realize they need a mobile app. We can also assist you in sales, if you wish.

Position yourself as an expert in mobile solutions, and emphasize how apps can help your clients engage their customers and drive revenue.

For this, the Choicely reseller program offers support through sales and marketing collateral, such as sales presentations, calculators and the app platform that you can use for demoing for free. We can also help you by attending your sales calls, if you wish so.

5. Build the apps

When you close a sale, it’s time to deliver. Now you can use the knowledge you got in the kick-off and use it practice. Remember to use the tutorials, and contact Choicely support if you need it! You will need:

• Set up Apple Store and Google Play Accounts together with the customer.
• Organize app workshops to understand the needs of the customer. You can use our tried and tested workshop agendas and checklists for launching the app.
• Determine if you do all the upkeep for the app, or does the customer also want access to Choicely.
• Create the app itself. We recommend an iterative process where you show an unfinished product to get some feedback from the customer – our tool enables you to do that.
• Create promotional materials for the stores.
• Launch it in the stores. We can help you with this.

You will learn more about each stage of the process in the workshops, and by familiarizing yourself with our tutorials.

6. Position your reseller business for success

To succeed as a reseller, it’s crucial to offer a competitive advantage. By adding mobile apps to your offering, you can provide a unique set of services at your marketplace.

From your clients’ point of view, apps can boost their overall revenue, engage their customers and help them remain competitive in the digital space.

Choicely’s platform makes app development faster, more affordable, and scalable, allowing you to provide real value to your clients.

For Whom is Choicely the Best Mobile App Reseller Program?

Choicely addresses many of the common concerns resellers have about mobile app development. From platform stability to pricing, Choicely offers a solution that’s easy to use, affordable, and scalable.

Key features and strengths include:

• No need for developers: Choicely’s platform allows resellers to build apps without the need for costly developers, using basic digital skills instead.
• Free for resellers: Choicely requires no investments from resellers.
• Passive income potential: With a commission-based model, resellers can build a steady stream of recurring revenue.
• Constant development and quick support: Choicely provides ongoing platform updates, dedicated support, and training, ensuring your success over the long term. Our customers praise us for quick and helpful support; if you have a tight deadline, we’ll help you get there.
• Platform stability: Our team is committed to developing the app platform long-term, offering stability and continuity for resellers. We have no intention to raise the prices, rather the contrary. Choicely Ltd was founded in 2016 and is owned by Finnish private investors, and in large part by its employees.
• References: Choicely has a strong track record in Media, Sports and Entertainment industries.

In short, Choicely brings a great opportunity for professionals with digital skills, who are looking for a new revenue stream through selling high quality mobile apps.

Conclusion: Your Next Steps

Now is the perfect time to become a mobile app reseller.

The app market is growing rapidly and the demand for affordable solutions is increasing. Thus, resellers are well-positioned to capture a share of this expanding market. By partnering with Choicely, you’ll have the tools, support, and training you need to succeed.

Ready to get started? Reach out to Choicely today!

Let’s discuss this opportunity to build a profitable revenue stream for you!